In his essay on design fiction, Julian Bleecker explores the relationship between science, fiction, and design. Essentially, Blecker concludes that the three are invariably connected when it comes to how we perceive, understand, and create the world around us. If we look at today’s artifact culture as an example, we are surrounded by items that help us function smoothly in society. Cars allow us to get around, beauty products make people look younger and more attractive, psychological and social sciences inform us how other people work, textbooks teach doctors how to fix bodies, etc. One of the most fitting representations of our culture is, perhaps, the magazines such as Time or Cosmopolitan that synthesize our advertisements, trends, theories, and sexual attractions into one concise representation of our world.  

So what if our world were different than it is now? What if we changed something fundamentally and watched a new culture, a new design, a new magazine develop from the results? Our group decided to develop this new design culture in a world where people woke up in different bodies every day.

The first cultural design element that would change is our experience of human aesthetic. Suddenly, we wouldn’t have the constancy of our bodies to rely on every day. Our group figured that body shape, size, color, etc. would lose most of their significance. Makeup as an enhancer of physical features would, therefore, be useless. People would, however, be looking for ways to distinguish themselves every day. A name tag, of sorts, constructed with cosmetics. Instead of relying on faces for recognition, people might depend on individual makeup branding. Makeup could be used to identify individuals. Rather than a tool to mask imperfections, or enhance human beauty, it would be a form of self expression, and identity. Individuals could have a distinct makeup style or technique to be recognized by others, perhaps even having a color or symbol that is uniquely their own.

Fashion in this world would be drastically different than our own. Fashion models, and practically the industry itself would be obsolete. Because of the change of body size and shape, comfort and versatility would be people’s key concern. Some might choose to use baggy clothing piled on to suit their current size, and others would opt for a sort of one-size fits all mantra with elastic jumpsuits or one pieces. Pressures from media to be a certain size or shape would no longer be a concern.

With our ever changing aesthetic and cosmetic insignias, we would need a different convention for defining attractiveness. Perfume fits the bill. Scent is a non-visual element, yet it plays a major role in human magnetism and sexuality. We decided that if all visual cues for allure were gone, scent alone would define youth, fertility, and beauty.

Since we would not be able to control our changing bodies or their internal health, health care in our hypothetical world is based on the idea that body transitions aren’t all that comfortable. If we lived in a world where everyone’s body was constantly being altered, it would be logical that the healthcare system would try to make those transitions as painless as possible. Most health would be devoted to giving sedatives to people who experience painful transitions.

Psychology introduces another interesting aspect of a changing society. How do people rationalize individual identity with such a liquid physical representation of self? How, more specifically, can parents teach their children self esteem when the idea of ‘self’ is so abstractly disconnected from anything concrete? At least for this issue of our magazine, we decided to focus on the development of a consistent sense of self as a spotlight issue in psychology. This focus on psychology helped us to think about how in a world so different from our own that in reality the emotional struggles might not be so different.